1) When and how was Slow Music ETS founded?
Slow Music was founded in January 2018, driven by the initiative of Claudio Trotta, who brought together a diverse group of people united by deep common interests and extensive experience in the music industry. After a series of long meetings during the late summer and fall of 2017, Slow Music officially took shape at the beginning of 2018. 2) Why Slow Music?
Because it is essential to regain the ability to be aware of what is happening: the fast pace that dominates our era does not always produce the best results. Slowing down, on the other hand, helps: taking time to listen, understand, and make thoughtful judgments.
3) What is the main activity?
Slow Music carries out a range of activities. It is a cultural project that promotes the philosophy of fairness and ethics through education and training programs related to music: making music, listening to it deeply, and managing musical projects and events while fostering a balanced relationship with the audience. Slow Music aims to support and assist the music market and serve as a reference point for music listeners, concertgoers, and consumers of musical products. It promotes educational projects that enhance the role of musical culture and the development of refined tastes. The organization strives to harmonize the needs of music professionals, audiences, and venues while also supporting socially disadvantaged communities. Furthermore, it collaborates with other organizations that share the same goals and values, even in different sectors. Slow Music advocates for full respect for local cultural identities and aims to highlight and preserve local musical traditions in response to increasing market-driven homogenization. It brings together individuals and organizations that promote a different quality of life—one that respects natural rhythms, values the work of individuals and artists, and prioritizes the pleasure and protection of consumers. 4) Why is it important to join Slow Music?
Because if you care about these values, it is essential to work together to preserve and reaffirm them. 5) What is your vision for the future activity?
It’s a challenging world… we are committed to developing projects that align with our goals and ideals. 6) What are your hopes and aspirations for the future of live entertainment in Italy?
We have many! Above all, we hope for opportunities for everyone—both for renowned artists with rich histories and for young artists who are just starting to write their own stories. Ensuring opportunities for all while avoiding monopolies and homogenization is crucial. For various reasons, a reassessment of production methods seems necessary: while some large-scale productions with massive audiences will continue, the entire ecosystem of large, medium, and small-scale events needs to be completely redesigned. It wouldn’t hurt if some major artists also considered this perspective! 7) What role can UNISCA play?
UNISCA could likely support these efforts by participating in discussions on how to plan and organize the future of our industry. By influencing decisions and shaping strategies on political, social, and cultural levels, UNISCA could play a key role in guiding the sector’s development. | 
